This part of the marketing system is all about creating an effective online presence. Having a complete marketing system for your embroidery business is imperative and you must, if you want to be able to get known in your niche as the expert
What I am teaching you is going to make a huge different in the success of your embroidery business and of course in your bottom line. This is not just about putting up a website, this is about creating a marketing system that will work for you and act like a silent employee once you have it all in place.
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To watch the videos in full-screen mode, click on the “Enter Full-Screen” icon on the right bottom corner of the video.Video: Planning For Your E-commerce Website
I am going to be focusing on:
- What is included in a full marketing system
- The steps to create a full marketing system
- Keyword Research
- Organizing your Products
- Creating Decoration Option Pages
Written Documentation: Marketing 301 Planning
Video: Keyword Research
In this video, I show you how to do a Keyword or Topic search for the right words that will work for your marketing. You will need good keywords for your Titles, Product Descriptions, your Domain Name and the remainder of your marketing. It is very important to get a good list of keywords. I will be talking more about using keywords and Search Engine Optimization (SEO) in this module but I wanted you to start the process of searching for your keywords first. You will have a better understanding of this as we continue with Marketing 301.
Video: Purchasing Your Domain Name
In this video, I show you how to purchase your domain name. Go to:
Video: Collecting Images From San Mar
In this video, I show you how to go to SanMar.com and select the images for the products that you want to carry. I also show you how to resize them to use in your marketing. This is going to be useful when creating your brochures and planning out your sales tools for your office, showroom, catalog sheets, and eventually your website.
Video: Collecting Images From Other Websites
In this video, I show you how to go to other distributors websites and capture their images. I will also show you how to change the background color of the images. This will help you maintain a consistent appearance in your marketing materials. Please keep in mind that you must be a customer of the distributor to legally use their images.
Video: Creating Product Sheets
In this video, I show you how to create your Product Sheets. At the bottom of the page you will see a sample sheet that I have created for you to follow. You will be adding these product sheets to a binder to use in your showroom, office, and when you are working with customers at their locations.
Link to Product Page Template: Product Sheet
Link to Product Page Sample: Product_Sheet-L519
Video: Creating Decoration Options Pages
In this video, I show you how to create the Decoration Option Pages. You will need to create an Option page for each type of Decoration Option that you offer in your business. We are concentrating on Embroidery, but if you offer other types such as Rhinestones or Heat Transfer you will need to create one for those as well. You will see a Word doc at the bottom of this Module for you to download and use or you can create your own table on a Word doc to use. I have used this one for creating all of my option pages.
Link to Decoration Option Page Written Documentation: Creating_Decoration_Option_Pages
Link to Thread Chart: Thread_Chart
Link to Sample Thread Chart: Sample_Thread_Chart
Link to Sample Font Chart: Embroidery_Font_Styles
Video: Legal Forms
In this video, I show you how to create the legal forms that are required on your website. Shopify does have some forms inside of some of the themes that you can use, but if you do, it would be a great idea to have an attorney review them after you have updated them to fit your needs.
Link to Termsfeed website: https://termsfeed.com/
Video: Setting Up Your Website
In this video, I show you how to get started setting up your website. Below are the links to purchase both Shopify and the Product Options Ap!
Link to Atributes Page: List of attributes
Link to Shopify: Click Here to get started with Shopify
Link to Product Options Ap: Click Here to purchase Bold Ap