HOW TO MARKET YOUR EMBROIDERY BUSINESS - MARKETING 101

Marketing Basics

How Would You Like To Know The Easy Way To Get Started Marketing Your Embroidery Business?

My goal in this presentation is to help you get started Marketing your embroidery business.
So many embroiderers struggle with trying to get their business in front of people so that they can get more customers. Unless you know where to begin, it is tough, especially when you are new to this business. Most embroidery business owners do not start out with a business background and marketing their business is very foreign to them.

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During Marketing 101 my focus will be on:

  • What Marketing really is!
  • The importance of Building your Brand
  • Low-Cost Methods for Marketing Your Business
  • How to Start Your Working Marketing Plan

Video: Marketing Basics

In this video, I will teach you about the basics of marketing and talk about the importance of building your brand. Having a professional image is your first step to building a business brand people will remember.

Marketing 101

Video: Signature Speech & Marketing Materials

In this video, I show you how to create your short 30 second Signature Speech, which is what you say to someone when they ask what you do! I also talk about creating your marketing materials such as your business card and brochure. I have included the sample brochure at the bottom of the module for you to use as an example to help you create your own. Do not copy mine, but make yours following the suggestions that I have given you.

Link to: Corporate Brochure Inside

Link to: Corporate Brochure Cover

Video: Marketing Plan

In this video, I talk about low-cost marketing ideas and show you how to create your 12-month Marketing Plan. At the bottom of this page, you will find Planning Sheets to download and use to create your own 12-month Marketing Plan.

Link to written documentation: Marketing_Plan

Links to Planning Pages: 1-Promotional-Planning-Tool
2-1-Year-Promotional-Calendar
3-8-Weeks-Business-Operation-Planning-Tool
3-8-Weeks-Promotional-Planning-Tool
4-Business-Promotional-Planning-Week-1– Copy this and use the same one for each of the 8 weeks.