Attention: Embroidery Business Owners that are serious about wanting to uplevel their business for higher profits!


How To Build Your Embroidery Business The Right Way And Become A Professionally Trained Embroiderer. No More Searching All Over The Internet For The Right Information. It’s All In One Place!


Do You Want To Save Money And Have Access To All Of The Embroidery Business
Training That You Will Ever Need?


If you are ready to have all of the Embroidery Business Training that you will ever need at your fingertips, this Gold Plus Lifetime level is the best place to start. The best part is you will have no more payments!  This is a Lifetime Program!

Introducing: The Gold Plus Lifetime Level of “The Embroidery Training Resource Center!” This is the level that has all of the information in one Place to Help Build a Successful Embroidery Business!

“The Gold Plus Lifetime level of the Embroidery Training Resource Center” Helps You:

  • Become A Professionally Trained Embroiderer
  • Avoid struggling to make your embroidery business work
  • Escape from NOT being able to make enough money to pay all of the bills
  • Bring in profits even during the slow months
  • Sidestep worrying about whether your prices are too high
  • Save yourself from the worry of getting all of the work done on schedule and in a timely manner
  • Avoid spending too much time waiting on customers while your production suffers
  • Create a pricing structure that will work for any type of situation
  • Create the right marketing plan so that you are always bringing in orders
  • Learn how to embroider small lettering that looks great
  • Understand the necessary embroidery design settings for all types of fabrics
  • Learn how to repair all types of mistakes
  • Enjoy your work and learn ways to save time in production
  • Understand what you need to know in order to build a strong foundation for your business
  • Discover The Real Secret for how to build your embroidery business the right way.
  • No more searching all over the internet for the right information. It’s all in one place
  • Strategies that build your confidence as an embroidery business owner
  • Systems to increase profit and visibility
  • Become a Certified Embroidery Business Specialist
  • Become a sought after embroidery provider

 … and much, MUCH More!

Now that’s a tall promise and at this point, you may be wondering…

Who Is Joyce Jagger, the Embroidery Coach And Why Should I Listen To Her?

Joyce Jagger, The Embroidery CoachJoyce Jagger, The Embroidery Coach is an expert in Embroidery Business Training and currently has the longest running Embroidery Coaching Program on the Internet.

  • She had her own multi-head embroidery shop for over 20 years
  • For the past 20 years, she has trained hundreds of embroiderers to build their own successful embroidery businesses and now has successful embroidery students all over the world
  • She wrote the book “The Truth About Embroidery Business Success” from her own experience as an embroidery business owner and working with other embroiderers
  • She is also a contributor to Embroidery Articles for “Wearables” Magazine

Joyce is very dedicated to helping embroiderers become their best and wants to change the way that embroiderers think about their business and charging what they should be charging for their products and services. She is here to help you get your embroidery business more profitable and up-leveled in order for you to avoid costly learning curves!  She helps you start at the level that is right for you.

Embroidery Basics

Inside of Embroidery Basics, you will find multiple videos in each category on where to learn the basics of how to hoop your garments, Design Placement and more.

You will receive easy to understand instructions that include many basic techniques…such as:

Red ArrowBasic Set Ups & Tools – You are taught many basic setups and tools that you need to use. How to change a cone of thread, how to change a needle, how to change a bobbin and the basic tools for each.

Red ArrowEmbroidery Backing & Toppings – You are given very specific guidelines for selecting the right backing/stabilizers to use for each of the different fabrics.

Red ArrowEmbroidery Thread Tensions – You are taught how to set your tensions and the best tools to use and how to keep your embroidery thread tensions balanced so that you avoid bird nesting and have great quality stitching.

Red ArrowFavorite Embroidery Backing Recipes – I even share my favorite backing/stabilizer recipes for most fabrics along with the Style Numbers of each one and the source for my backings to make it easy!

Red ArrowEmbroidery Hooping Guidelines – Easy to follow guidelines with pictures showing you many garments along with what backing & needles to use for different types of garments avoiding mistakes!

Red ArrowEmbroidery Placement – A Placement Chart for the Left Chest or Right Chest embroidery design applications and Guidelines are given for placement for all of the most popular applications on garments as well as linens!

Red ArrowEmbroidery Finishing – How to finish a garment to create that quality presentation whether it is a sample or a completed order for a customer! Finishing a garment properly is huge in how your customer will perceive your quality!

Red ArrowEmbroidery Machine Maintenance – How to maintain your machines on a daily, weekly, and monthly basis with forms to keep track of your maintenance.

I share my insider secrets from over 30 years of experience that you can’t find in any classroom. What this means to you is less trial and error! I once had a teacher tell me that “Smart people learn by their mistakes, but Smarter people learn from other people’s mistakes!” That is what I want for you! There is no reason for you to go through what I did, you can learn and profit from my mistakes!

“Step by Step Embroidery Techniques For Many Types Of Items”

Inside of Embroidery Techniques, you will find multiple videos and will receive Step by Step Instruction for many basic items. I show you where to place your designs, how to hoop your garments, sew out your designs on many items such as:

Knit Shirts – Polos – Golf – Staff Shirts – Sweatshirts – T-Shirts – Woven Shirts – Knit shirts and woven shirts can be embroidered in many different locations, but the number 1 placement is the left chest. I show you how to hoop them properly, how to place them into the machine so that nothing gets caught and then how to run the actual design. There are many tips and tricks throughout all of the videos.

How To Embroider CapsHow To Embroider Caps – Many people struggle with caps! This should not be. Caps can be your biggest money maker! I show you step by step how to easily hoop and embroider a design on a cap! There are many different types of caps and you must master each one in order to be able to offer your customers a good selection. You want to be able to embroider the cap on the front and sides in one hooping and I show you how to accomplish this. I have a very simple method for this.

How to Embroider Jackets – The most popular placements are Left Chest, Sleeves and Jacket Backs.  The techniques that I use are simple and will apply to vests also with the exception of sleeve applications.  I also have an article on how to apply Athletic twill on jacket sleeves. I show you how to determine placement for the jacket back, with and without a hood.

How to Embroider Linens – I show you how to embroider a tablecloth and napkins.  I give you a placement chart for many other linens, such as Sheets and Pillowcases, Towel Sets, Duvet Covers, Pillow Shams, Gift or Decorative Pillows, Shower Curtains and even a Bath Mat. Monogrammed Linens make very welcomed Bridal gifts and House Warming gifts.

How to Embroider PatchesHow To Make Patches – Patches are very easy to make as long as you only have a small quantity. This is a simple way to create company patches if you have a customer that only has a few employees and furnishes their uniforms. I show you how to embroider a name on a patch blank. This series of videos will show you in a step by step method how to prepare your fabric for your patches, how to set them up, how to hoop your fabric, how to finish your patches.

Belts & Straps – In these videos, I show you how to embroider a Karate Belt, however, the same method can be used for any type of belt, strap or ribbon that a customer wants embroidered. I show you a simple method to accomplish this embroidery using your hoops so that you do not have tong to purchase any other attachments or clamps.

How to embroider a Tote BagBags – In these videos, I show you how to embroider bags using a hoop and I also show you how to hoop a bag using a clamp. Bags make great gifts and can be embroidered with monograms or with corporate logos.

Blankets –
In these videos, I show you placement, how to hoop and embroider a fleece blanket and a suede fabric blanket.  They are easy to do and are another item that makes a great gift for weddings, anniversaries, birthdays, graduations,  and even for that loved one in a nursing home.

How to Embroider Toilet PaperMiscellaneous Items – 
In these videos, I show you how to embroider several miscellaneous items, such as toilet paper, a Christmas stocking, a Wine bottle bag, and even a Bridal Handkerchief.  Every one of these items makes great gifts.  I love to embroider the Toilet paper and include it in a set of Towels for a Wedding gift! Not only do the recipients love it, it always creates a smile on their face!

 … and much, MUCH More!

“Simple Step by Step Instructions For Embroidery Repairs!”

StitcheraserI give you simple step by step instructions on how to repair those horrible mistakes that we all try so hard to avoid! Unfortunately, everyone makes a mistake now and then, but you need to know how to save those expensive garments when mistakes do occur! Repair almost any mistake instead of starting from scratch! Sometimes you have garments that cannot be replaced! It is very important to have the skills to be able to fix these mistakes just in case you have items that customers have brought in to you and you do not have any way of replacing these items!

Design Creation Basics

If you will spend 20 minutes per day in my programs learning how to create those WOW designs, you will be able to develop the skills that you need to make it happen! 

These videos will give you the skills to tackle embroidery jobs that you previously had to turn down. The skills learned from these videos will greatly increase your monthly revenue! When I say Design Creation Basics, I do not mean digitizing.  Within these videos, you are going to learn a lot of editing skills and it is extremely important to know how to edit and make your designs production friendly!  You will learn those skills inside of these videos!

Embroidery AppliqueEmbroidery Applique – There are several videos that show you step by step how to create one color appliques, 2 color appliques and more. I created an applique on a jacket back using several colors with a lot of embroidery added. I also show you a simple way to create the applique made from felt fabrics that are so popular with the school crowd and young adults! I even show you how to create the zig zag athletic twill look that can be done on uniforms. I show you how to set up an applique in the software.

3 D Embroidery on CapsPuff or 3D Foam Embroidery – Puff embroidery on caps is easy when you have the right instructions. I show you a simple method for applying the puff or foam embroidery on caps. If you want to create a single block letter on a cap, I give you Step by Step instructions showing you how to create the file for your puff embroidery design using your basic stock block embroidery font lettering that you have in your software. For most designs, it is best to have the file digitized by a professional and then you will follow this simple method for applying the foam.

Embroider Small LettersHow To Embroider Small Letters – Small lettering can be an issue for many people especially when they are first starting out with their embroidery business. I show you how to create small lettering that will sew out great on any type of fabric. I even give you the right settings to use for your lettering designs. I use the Pulse software but these same settings will work in any embroidery design software. The names of your tools may not be the same as mine, but your underlay, pull comp, and density settings will be present in your embroidery software.

Embroidery UnderlayHow To Use Embroidery Underlay Stitching – It is very important to understand what type of underlay stitching to use when you are creating your embroidery designs whether you are digitizing a design or setting up a design using basic lettering. Underlay is your foundation for your embroidery and it is very important to use the right type of underlay stitching in order to produce high-quality embroidery. I teach you how to use the different types of underlay stitching in your embroidery designs and lettering.

Embroidery Pull CompensationUnderstanding Embroidery Push & Pull Compensation – Every stitch type and segment of our design needs push or pull compensation added for high quality. Understanding Push & Pull Compensation is extremely important and is one of the basics of every design. I teach you exactly what your settings are that you should apply for your Pull Compensation and show you the difference in your push and pull compensation and I also teach you what settings to use for the different types of fabrics.

How To Create MonogramsHow To Create Monograms – This is a full program teaching you how to create 1, 2, 3 and even 4 letter monograms using your standard embroidery fonts that you will find in your embroidery software and true type fonts. I show you how to create full sets of monograms ranging from 12 inches down to 1.5 inches. I also include a beautiful Medieval Font that I created for you. I offer it in many formats so that it will work in your software. I also include 2 true type fonts that can upload into your software that makes beautiful monograms.

Embroidery Design TemplatesHow To Create Embroidery Design Templates – In this program I teach you how to create basic left chest sized, jacket back sizes and cap design templates. This will save you a lot of time and once you have your templates created, all you have to do is change the letters, tweak the spacing and your design is ready to sew out. You can create your basic lettering designs in a very short time when you learn how to create these templates. I even include a chart with all of my settings on it.

How to create embroidery designs from shapesHow To Create Embroidery Designs Using Letters & Shapes In Your Embroidery Designs Software – In this program, I teach you how to edit fonts and shapes to create embroidery designs and lettering to match your customer’s logo. I show you three different types of designs and teach you, step by step, how I created each one so you will know how to do it. The first design is done with shapes and stock embroidery lettering. The second one is with stock artwork and a true type font. The third is done with a very narrow true type font that requires a lot of editing techniques.

As a Gold Plus Lifetime member, you get many Business Building Strategies that will help take your embroidery business to the next level!

These videos will give you the skills to Plan out your Embroidery Business, Price your Embroidery product correctly and learn how to Market your Embroidery Business! These skills are going to help you move your Embroidery Business to the next level!  These strategies will give you the skills to organize and create a profitable Embroidery Business!

Red ArrowEmbroidery Business Forms – You will receive all of the basic Business Forms that you need to run your business such as Customer Order Forms, Supplier Order Form, Embroidery Design Quote Form, Design Approval Form, Release Form, Log in Form, a Packing List and much more! These forms are all given to you in an Excel format so that you can customize them to fit your business needs.

Red ArrowEmbroidery Production Forms – You will receive the basic Production Forms that will help you to keep your workflow going smoothly such as Embroidery Machine Scheduler, Embroidery Design Worksheet, Embroidery Production Sheet, and Embroidery Spoilage Report forms. These forms are all given to you in an Excel format so that you can customize them to fit your production needs.

Red ArrowEmbroidery Production Tracking & Scheduling System  This is a combination log in, production tracking, and scheduling form. You will be able to track and schedule each job and know exactly how long the job is going to take. You will even know how many hours of embroidery work you have in house at all times.

Red ArrowEmbroidery Business Plan – This is a full program that will teach you how to plan out each area of your business and create a full embroidery business plan, one that you can use on a daily basis as your guide to running your embroidery business. I teach you how to create your 12 months Marketing Plan, how to create your Projections and even your Cash Flow report!

Red ArrowHow to Price Embroidery – This is a full program teaching you how to create a pricing structure that will help you make the profit that you have been looking for. This program includes many formatted spreadsheets to work with and create a pricing structure that will fit any type of pricing situation within your apparel decorating business!

Red ArrowEmbroidery Design Quoting Tools – You will finally have the tools to use to quote your embroidery designs! I teach you how to quote designs quickly while the customer waits! No more having to get back to them with a quote and taking the chance that they will move on to someone that can quote a design quicker!

Red ArrowEmbroidery Business Marketing System This is a full program teaching you how to market your business offline and online. I teach you how to organize all of your products and how to set up your website as well as your entire marketing system so that you will be able to reach and follow up with your market.

It is so much more comprehensive than any of the others I have tried.

I want to thank you for all of your hard work and for the incredible amount of invaluable information you offer to new and established embroiderers. You are amazing! I just had to drop you a quick line to let you know how thrilled I am having access to your How To Price Program! What a great program!

I started my business in 2006 and believe me, I’ve done a lot of research over the years. Once we moved out of our home into a retail location, things changed dramatically. I have sat in on several classes over the years on how to price embroidery. Each of them had their own twist, but basically, they all had the same information for the calculations, so when I saw your program, I figured that it was just more of the same information so I passed it over.

We have been struggling financially and it wasn’t until the gal that does my invoices told me for the 100th time that I was not charging enough, that I decided to take another look at it. I thought I knew the formula. Now that I have your program, I know how wrong I was! It is so much more comprehensive than any of the others I have tried. Yes, the core of the calculations is the same, but the additional variables that absolutely MUST be taken into consideration are built right into the system!

Once you put your information into the base program, it creates your price list for you! It is a tremendous tool! The videos that explain the system really simplify the entire process. It is well worth the investment!

Cindy Proctor

Embroidery Business Owner, Busy Bee Embroidery

Act Now and You Also Get These Bonuses To Accelerate Your Embroidery Business Training Success!

BONUS #1 – Embroidery Business Bookkeeping System – A Simple System to help you set up QuickBooks to give you access to reports to show you where you are making money and in what areas you are losing money!  ($297.00)

BONUS #2All Virtual Workshops – Free to all Lifetime Members ($997.00)

BONUS #3Access to The Embroidery Coach Support Team – When you have a big issue or something in your business needs help in a hurry, you can send us an email and we will make every effort to help you solve your issue! ($150.00 per hour Value – Priceless)

BONUS #4 –  Facebook Group – Open only to the members of the Embroidery Training Resource Center! This is a private group where you can ask any question about your decorating apparel business. You will have the opportunity to interact with many other serious-minded embroidery business owners!

BONUS #5 –  Certification – You have the opportunity to become a Certified Embroidery Business Specialist! 

And of course, you’re protected with our… 100% No Questions asked 30-Day Money Back Guarantee!

Total Value: $5997 if you were to purchase each program separately and pay for our priceless customer support! 

Read The Results That One Of Our Lifetime Members Had After Started Using The
Embroidery Business Bookkeeping System!

Joyce has helped me learn new skills and inspired me to reach beyond my comfort zone.

Joyce, I want you to know how important the “QuickBooks” training has been to our business. I am NOT an accountant. When I started our business, I started with QuickBooks and over the years I was able to get it to work so that I had a basic idea of how we were doing. I could put in invoices and expenses. 

In 2016 through your QuickBooks training, I was able to take a GIANT step forward! I was able to set up my Chart of Accounts to really give me information that was useful. Before the words “Chart of Accounts” struck fear in me. Now I understand my Chart of Accounts and it provides information that helps me make decisions in our business. Throughout the year & at year end, the P&L really made sense.

In 2017 I look forward to the training again so that I can drill down a few more steps to get information to work better for me. Specifically, I’m hoping to add the price lists into QB. Because of the Pricing Program, I have so much more confidence in providing quantity breakdowns on various stitch levels. It has helped my marketing to be more than “I hope this works.” Also, I’m hoping to improve my invoicing so that there’s a line for the product & embroidery. Then there’s a line for the discount on embroidery that takes it to the proper place in the P&L. I think that this format- charge with a discount -is a huge selling point to the customer. Who wouldn’t want to do business with us?

Over the years, I’ve seen your training really merge into a complete system. The Pricing Program, the QuickBooks training, the Marketing Programs, the Online Marketing, all relate and integrate into a complete system. This is important because completing one step relates to other things in the business. This is what adds value to a business. 

When I first started our embroidery business I didn’t know where to turn for answers to my questions. But I’ve found you to be a terrific coach– so helpful in usable solutions. Whether I have a question about embroidery -how do I do this or why did this happen – I can come to you for answers, promptly when I need the help & answer. Whether I have a question about marketing – you have solutions at a level that I can implement. Whether I have a question about shop layout & organization – you have solutions that work. There have been times that I think that I don’t need XXXX in my business. But I watch the training and I find that I do need XXXX and just didn’t realize it AND I know how I can implement it!

I highly recommend Joyce Jagger as THE Embroidery Coach. Joyce has helped me learn new skills, inspired me to reach beyond my comfort zone, and showed me how to add value to our business. I don’t know any place that you can get so much that is so useful.

Linda Gadwood

Owner, Logo Linda

The “Gold Plus Lifetime Level” is the perfect place to start if you have had your Embroidery business for some time and you want to move your Embroidery Business to the next level. This is a huge money saving opportunity that is going to give you all of the embroidery business training you will ever need plus be able to set up your books properly for the Decorating Apparel Industry!

You have all of this information at your fingertips plus! 
A One-Time investment of only 


We Even Offer A 3 Payment Option!

100% Risk-FREE Money Back Guarantee!

You are covered by a 30-Day Money Back Guarantee – If “The Gold Plus Lifetime Membership of The Embroidery Training Resource Center” doesn’t show you exactly how to get all of the information that you need to build your embroidery business in one place…

If it doesn’t take you by the hand, step-by-step to help you build your embroidery business…

or if it fails to help you increase production and make more money after you have implemented the steps that I teach you, then you will receive a full refund, No Questions Asked!



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